ADVERTISING SOLUTIONS FOR FILMS DISTRIBUTORS
In France, an average of 10 new films are released each week. Launching a film is - more than ever - a fierce competition.
According to Mediametrie, on average, 6 out of 10 French go at least once a year to the cinema. Frequent Moviegoers (who go to the cinema once a month or more) drive the French movie industry : they represent 1/3 of the audience, but 3/4 of the admissions. They are the core-target of Film Distributors.
The advertising agency Talent Group was born, in 1989, out of the desire of Film Distributors in France to be able to completely control their in-cinema communication.
Talent Group sells advertising solutions exclusively dedicated to film promotion, targeting Frequent Moviegoers. Talent Group’s main activities are: On-screen Advertising, Cinema Billboards, In-cinema Magazines and Exhibithor’s websites & mobile apps.
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